With the EU’s Accessibility Act now in force, there is much European broadcasters can learn from Brazilian broadcaster Globo’s adoption of TV3.0/DTV+.
Globo worked with V-Nova, Ateme and Jiuzhou on the adoption of the new standard.
During TVBEurope and V-Nova’s webinar on the world’s most advanced broadcast standard in action, Robin Hérin, director of standards at Ateme, explained that European broadcasters can look at the work done by Globo and its partners on dialogue enhancement and additional audio tracks to help them meet the requirements of the European Accessibility Act.
The Act came into force at the end of June and aims to harmonise accessibility standards for products and services across EU member states. It mandates that audiovisual media services must ensure their new content is accessible to people with disabilities.
“Some of the work we’ve been able to do has been at the bleeding edge of technology when it comes to the concept of accessibility,” added Hérin. “I think accessibility will become the next major topic in Europe, actually.”
During the live webinar, the audience was asked what learnings and technology advances they hope to leverage from the advancement of standards like TV3.0. The majority voted for enhanced interactive and personalised viewer experience, reflecting what the panel had been discussing.
Fabio Murra, SVP product and marketing at V-Nova, added that all of the technologies used as part of the Globo project are available to broadcasters around the world due to their interoperability. “Pick up the phone, ring your vendors, and say, I want to try this. And I think most of us will respond,” he advised broadcasters.
The full webinar is available to watch on demand here.
