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Adobe, Amazon, Cisco, Google, Microsoft sign up to EU’s AI Pact pledge

The Pact features voluntary pledges, including transparently labelling certain types of AI-generated content, such as deepfakes

Over 100 companies have become the first signatories to the European Commission’s Artificial Intelligence (AI) Pact and its voluntary pledges.

The EU AI Pact voluntary pledges call on participating companies to commit to at least three core actions:

  • AI governance strategy to foster the uptake of AI in the organisation and work towards future compliance with the AI Act.
  • High-risk AI systems mapping: Identifying AI systems likely to be categorised as high-risk under the AI Act
  • Promoting AI literacy and awareness among staff, ensuring ethical and responsible AI development.

In addition to the core pillars, more than half of the signatories committed to additional pledges, including ensuring human oversight, mitigating risks, and transparently labelling certain types of AI-generated content, such as deepfakes, said the EU.

Adobe, Amazon, Cisco, Google, Microsoft, Nokia and Qualcomm are among the companies that have signed the Pact.

The EU has also launched an AI Factories initiative to provide start-ups and industries with a one-stop-shop to innovate and develop AI, including data, talent and computing power.