Euronews has announced that it will use Avid Everywhere Media and Social Suite to provide extensive on screen branding and live production graphics for its new facility in Lyon.
The implementation is part of Euronews’ ongoing strategy to accelerate digital distribution to global platforms as the channel expands its international presence.
The world news platform, which broadcasts globally in 13 languages, is set to launch Africanews, the first pan-African multilingual news channel, in 2016.
“Euronews is an ambitious and forward-thinking broadcast organisation that was hampered by limitations on its operations,” said Ofir Benovici, senior director, broadcast products at Avid. “By embracing Avid Everywhere the team can now create the engaging, high quality graphics that they need to ensure retention and growth of their audiences around the world.”
Euronews has installed a Maestro enterprise graphic suite to achieve a graphics workflow for news programmes, live events and on-screen branding for two channels from Euronews’ Master Control Room. In addition, a graphics playout solution comprised of Maestro, 3DPlay, and PowerWall, powered by the HDVG video rendering platform, feeds graphics onto a video wall in the studio for live production.
“Legacy control equipment at our previous facility limited our ability to expand and develop our graphics capability, particularly as we needed to increase the number of broadcast channels,” said Cecile Leveaux, chief technology officer, Euronews. “Their suggested set-up based on the HDVG rendering platform will enable us to create world-class graphics and scale the system seamlessly as we continue to grow.”
