Avid has appointed Wellford Dillard as the organization’s next chief executive officer (CEO), succeeding Jeff Rosica, who is staying with the company in an advisory capacity to ensure a smooth and successful transition.
Wellford joins Avid after serving as the CEO of Marigold, an omni-channel marketing SaaS solutions provider. He has more than 20 years of experience in the software industry and has held CFO roles at vertical software companies such as Opower and GetWellNetwork.
“It is a critical time for the industry, as well as an important time for Avid, and I am excited to be leading this iconic organisation,” said Dillard. “The company’s continued focus on innovative technology that can help its preeminent customer base deliver on their creative and business objectives will remain at the centre of Avid’s focus as we deliver on the company’s strategic goals and next phase of growth.”
“I’m excited about the future of Avid under Wellford’s leadership, and personally believe that he is the right individual at the right time to lead the company. I am confident that Wellford has what it takes to move the company forward and lead the team to even greater success in the years ahead,” added Rosica.
