Downing Street has employed Telestream’s Wirecast Pro to stream its daily coronavirus briefings to the UK public.
The UK daily coronavirus briefings are being streamed to five destinations – Facebook, Twitter, YouTube and Twitch, with a capability to send the content to Reuters to be further syndicated.
Number 10 first began using Wirecast in late 2019 to livestream the Prime Minister’s People’s PMQs to Facebook. They required a mobile workflow to stream at very short notice from any location as well as the ability to add Number 10 branding and graphics to video clips.
With the onset of the global coronavirus pandemic, Downing Street has now employed a second Wirecast licence to enable remote working.
“We were given the task to produce high quality, professional livestreams that can deliver effective yet simple messages to the public, which also gives best value for the tax-payer,” explained Robert Midgley, videographer to the UK Prime Minister.
“We had played around with lots of other streaming software, our main issue being we have no time or infrastructure which is where Wirecast has been perfect. It allows us to turn around multi-camera professional broadcasts, giving us full control of our output to social media channels. Basically, it is a TV broadcast control room in one easy-to-use application.
“We began with basic announcements, then Q&As and now we run daily virtual press briefings during the time of international pandemic. Our initial need was basic but as time has gone on, we have come up with new ideas how to expand our streams knowing that Wirecast can cater for our ambitions without having to look elsewhere. We’re proud to be one of the first governments in the world to bring these live broadcasts in-house, leading the way in digital innovation and we couldn’t have done it without Wirecast,” Midgley added.