Avid has introduced Ready to Play, a new AI-powered creative experience for Media Composer that enables users to “create, understand and transform media”.
Ready to Play has been developed by Avid and built with Google’s AI models, including Gemini and Veo.
Editors now have access to three AI-enabled workflows: Create Video, Modify Video, and Analyse Video.
Create Video enables editors to generate video clips from text prompts or stills that can be extracted directly from clips or sequences in the project. The clips can be used as temporary B-roll, to visualise scenes before shooting, or as placeholders while final graphics or VFX shots are being prepared.
Modify Video allows editors to use text prompts to explore visual changes to existing footage while preserving the original media. For example, editors could remove an unwanted boom mic or other distracting objects from a shot, potentially avoiding a reshoot, or quickly create visual variations to share with collaborators and VFX teams.
Analyse Video uses Google AI models to analyse selected footage and generate customisable descriptions that can be added to clip metadata in Media Composer. This helps editors and assistants understand, organise, and locate relevant material, particularly when working with large volumes of unlogged footage, said Avid.
“AI has enormous potential to expand what’s possible in post production, and Avid is ready to help editors make the most of it,” said Kenna Hilburn, chief product officer at Avid. “With Ready to Play, we’re bringing powerful new AI capabilities directly into the creative process, giving editors more freedom to experiment, explore ideas, and move projects forward using tools they know and trust. It’s about putting the technology to work for editors, so they can focus on what they do best—telling great stories.”
