Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


albert launches new tool to measure how ‘planet friendly’ a production is

The tool asks editorial teams a series of questions, and offers case studies and reports of productions that have met albert's sustainability criteria

albert has launched a new tool that tells a TV or film editorial team how sustainable their project is.

The tool is available on albert’s website, with users asked to define which genre it fits into, from sport to continuing drama to childrens’ programming.

It then asks a series of questions, including whether the programme includes content on the climate. If a production isn’t sustainable, the site offers case studies, reports and examples of other programmes within that genre which meet albert’s sustainability requirements.

The tool has been created to support the industry, following the announcement of the Climate Content Pledge which was launched at COP26 last year.

The pledge was signed by the CEOs of 12 broadcasters and streamers in the UK and Ireland who committed to doing more and better climate storytelling on screen.

Carys Taylor, director of albert said: “Our industry’s biggest opportunity to tackle the climate crisis is through the content we share on screen. Not only can we support audiences to navigate this complex issue but we can explore themes and subjects which are more relevant to audiences than ever.

“We know audiences want this and for content creators and broadcasters to be relevant they’ll need to consider how their stories are impacted by the issue of all issues. This tool helps them to do that. Whether it’s a storyline about a career change, a home improvement show or sports coverage – climate stories can touch us all.”