A number of UK broadcasters and streaming services have agreed to use their content to help audiences understand what tackling climate change might mean for them, as well as inspire and inform sustainable choices.
The Climate Content Pledge counts the BBC, BBC Studios, Britbox International, Channel 4, Channel 5/ViacomCBS, Discovery UK and Eire, ITV, RTE, S4C, Sky, STV and UKTV amongst its signatories.
All of the organisations have committed to the following principles:
- Reach more of their audiences with content that helps everyone understand and navigate the path to net zero, and inspires them to make greener choices
- Develop processes that help them to consider climate themes when commissioning, developing and producing content
- Ensure that their efforts are informed by the science
- Recognise the importance of fair and balanced representations of visions for a sustainable future
- Work together:
- learning from and inspiring each other
- sharing relevant industry and audience insights and developing relevant metrics
- improving how they measure their impact
- Communicate regularly with colleagues, partners, and audiences so that they can all play a part in meeting this shared challenge
The CEOs of the BBC, Channel 4, ITV, Sky and STV have taken part in a panel at Cop26 where they told industry executives that content must reflect the realities of climate change to remain relevant and to continue to appeal to audiences.
They highlighted how TV and films have a unique role in helping audiences understand the solutions to tackle climate change and the choices to consider on the path to Net Zero, adding that it is the industry’s responsibility to rise to that challenge.
The Climate Content Pledge has been convened by albert, the screen industry organisation for environmental sustainability.
Director of albert Carys Taylor said: “We are so proud to announce the launch of this pledge today. It represents a pivotal moment in our industry’s sustainability journey and is an acknowledgement of the screen industry’s huge opportunity and responsibility to enable all audiences to engage with solutions to tackling climate change through all kinds of content.”