Adobe has acquired Allegorithmic, the company behind industry-standard 3D textures post-production application Substance.
The acquisition combines Allegorithmic’s 3D design tools with Adobe’s Creative Cloud platform, which comprises video and motion graphics programmes.
Scott Belsky, Creative Cloud chief product officer and executive vice president, said: “We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences.
“Creative Cloud is the activity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”
Allegorithmic CEO and founder Sebastien Deguy added: “Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators.
“We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the creative cloud platform and transform the way businesses create powerful, interactive content and experiences.”