Adobe Firefly Video Model, a multi-modal video, image, and vector generator, is now available in beta mode, the company has announced.
According to Adobe, Firefly Video Model is the industry’s first commercially safe AI video generation model. It powers Generate Video (beta) in the Firefly application, as well as Generative Extend (beta) in Adobe Premiere Pro.
Adobe Firefly enables users to generate images, edit the images, turn them into videos and apply cinematic movement before moving to Adobe Creative Cloud applications, said the company.
Generate Video supports 1080p resolution to start, with both a lower resolution model for high-speed iteration and a 4K model for pro-level production work “coming soon”. It can create video clips of up to five seconds in length from a text prompt or image.
“Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production,” said David Wadhwani, president of Adobe’s digital media business. “We’ve been thrilled to hear from beta customers who’ve found it a game-changer for ideating concepts and producing stunning videos, and we can’t wait to see how the creative community uses it to bring their stories to the world.”
