20th Century Fox Television Distribution will employ Civolution’s media monitoring service, Teletrax, to monitor the broadcast of its video content in the international marketplace. The media intelligence provided by Teletrax will allow 20th Century Fox to accelerate rights windows for the overseas broadcast of its content, monitor on-air promotions of series, and develop new business models for the global distribution of its video assets. Under the terms of the agreement, 20th Century Fox will use Teletrax’s broadcast verification services to monitor telecasts of its feature film and television series product throughout Europe, Australasia and the Middle East. As Fox’s international broadcast partners continue their trend to move closer to day-and-date broadcast with the US network schedules, comparison of performance ratings data with accurate and timely broadcast data has become increasingly important to the studio. The broadcast data provided by Civolution’s Teletrax service will not only fill a need to track where its feature films and television series are being broadcast but will also fill the cross -divisional need within the studio to know what, where and when a product is airing. “As the broadcast marketplace evolves into increasingly complex business models and consumer demand pushes broadcasters to make their programming available on-the-go, it is important to monitor broadcasts around the world and track, near-real-time, performance ratings as we partner with our clients to meet the new demands in their marketplace,” said Scott Gregg, SVP Sales Operations, International Television Distribution. “Since Teletrax’s inception ten years ago, we’ve prided ourselves on providing the most comprehensive media monitoring reporting in the industry,” said Andy Nobbs, chief commercial officer at Civolution. “20th Century Fox trusting us to provide the most accurate and valuable intelligence on the international use of its content is testament to the power of the service we have worked relentlessly to build. We feel privileged to help them navigate an otherwise unwieldy international media landscape, and help develop the standards for their global distribution strategy.” www.civolution.com
