Marquis Broadcast has today that Edit Bridge, its new integration for Adobe Premiere Pro CC and Avid Interplay, which makes it possible to edit Interplay content directly in Adobe Premiere Pro or After Effects, has been awarded the IABM’s Design and Innovation Award in the Post Production category at the IABM awards ceremony held on 12 September at IBC.
“The IABM awards recognise new solutions that offer significant benefits or new opportunities to the broadcast and media industry,” confirmed John Ive, director of technology and strategic insight, IABM. “With the broadcast and media industry transitioning through major changes, never before has there been such an important requirement for innovation and creative solutions, bringing real value to end users. Clearly our judges confirmed that Edit Bridge ticked all the boxes and offers an innovative solution enabling competing manufacturers’ products to work together”.
“Users can search Avid Interplay from within the Premiere Pro or After Effects interface, view thumbnails, find media and select for editing,” explained Chris Steele, managing director, Marquis Broadcast. “Content in the correct codec is then streamed direct to Premiere Pro or After Effects for immediate editing, while other content is copied and re-wrapped. Delivery of the completed story and associated metadata back to Avid ISIS is achieved with Interplay ‘Check In.’
“Edit Bridge contains two Custom Panels, which have been developed specifically for Adobe Premiere Pro and After Effects, allowing the control of the workflow directly from the Premiere Pro user interface,” continued Steele.
“These panels are add-on extension components that run inside the Premiere Pro application and enable users to source content from Interplay by browsing and searching the Interplay system within the panel that trigger an import into Premiere Pro. Users can then use the second panel to export their content and metadata from Premiere Pro back into the Avid Interplay Production Asset Management system.”
Users who will benefit from accessing this new functionality, include Adobe Premiere Pro and Media Composer editors wishing to collaborate on a project; those using Adobe Prelude CC as an ingest tool or for quality assurance for Avid Interplay/ISIS; those using Adobe After Effects to complete motion graphics for projects edited on Avid Media Composer, plus facilities who wish to continue to use Avid Interplay/ISIS for their tier one edit storage and MAM but wish to switch to Adobe Premiere Pro for editing.
“We are delighted to win an IABM award for development of Edit Bridge,” confirmed Steele. “Our solution now gives Adobe users the power to browse, move and therefore edit content more easily. By taking care of the technical know-how, we enable editors to focus on the business of creativity.”
Pictured (left to right): Peter White, CEO, IABM, Steve Ball, software development manager, Marquis, Simon Fearn, product manager, Marquis