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Veritone on track with World Horse Racing partnership

Veritone's AI-powered DMH enables the organisation to quickly search, access and share its media archives, managing and monetising content

Veritone has announced an exclusive, multi-year collaboration with World Horse Racing and Engage Digital Partners.

Aiming to automate the curation of all World Horse Racing media content, the partnership will utilise Veritone’s Digital Media Hub (DMH) solution to provide the foundation for the organisation’s media management and distribution.

A white-label, cloud-native media hub, DMH automatically ingests content which is then run through multiple AI cognitive engines, enabling users to access, search, manage and share all media types including video and audio files, said the company, Rights owners are able to monetise their content using Veritone’s Content Licensing services or by utilising DMH as their own e-commerce marketplace.

Veritone further stated there were several new features planned for DMH, including a user interface upgrade, modernised navigation, intelligent LLM-powered semantic search and one-click analytics using its Ask Veri feature.

“We’re thrilled to work with Veritone and Engage Digital Partners to manage and bring our vast collection of media and content assets to life,” said Russell Scott, chief executive officer, World Horse Racing. “Veritone’s deep expertise in sports media, international presence and ability to lead us into the next era of media management make them the right technology partner. Their new breed of intelligent asset management technology will enable us to control, organise and distribute our content to licensing partners across the globe.”