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Telstra prepares for the future with cloud and hybrid networks

Ahead of this summer's major sporting events, Telstra is actively embracing a hybrid cloud model, using a combination of internet, fibre and satellite to suit multiple business requirements

As we enter the summer months, the question on everyone’s mind is whether the season’s major sporting events will allow fans to attend in person. Even if venues open at reduced capacity, broadcasting these fixtures is more important than ever. The public has been waiting over a year (plus four) for the Olympics, making seamless delivery of the Games essential for broadcasters beyond those that specialise in sport.

To this end, Telstra has made another swing for the fences by expanding its cloud capabilities and hybrid networks for the various broadcasting demands that lie ahead. Alongside an extensive offering of subsea fibre and satellite teleports, which has placed the company at the forefront of media delivery for 50 years, Telstra’s Internet Delivery Network enables high-quality live streams to be sent and controlled across the public internet.

While unlikely to move entirely into the cloud any time soon, tier-1 events, like the Olympics, are poised to leverage cloud delivery for certain assets. Telstra is actively embracing this hybrid model, using a combination of internet, fibre and satellite to suit multiple business requirements. The company’s bespoke Special Events Network is perfectly suited to tier-1 live events requiring up to 100G and the highest level of redundancy, planning, design and execution, as well as advanced on-site and remote management.

However, not all events will need such advanced characteristics. The Telstra Global Media Network is a premium solution for live and linear events requiring up to 10G (such as the UFC), remote management from global Master Control Rooms and options for network customisation. On a consumption-based business model, the Global Media Network is robust and reliable enough to handle the demands of most top-tier programming.

Meanwhile the Internet Delivery Network is a software-based content delivery platform for transport of live video requiring scalable SLAs. The benefits include:

  • Designed to accommodate disruptions caused by unpredictable latency, network jitter and packet loss
  • Easily integrates with existing workflows, reduces CAPEX costs and allows rapid experimentation 
  • Military grade encryption for security
  • Can reach customers wherever they are
  • Used by some of the world’s leading media brands for 24/7 and OU services, providing primary contribution and distribution, over the top delivery, disaster recovery and broadcast monitoring, including news and Tier 1 sports

Whatever the application or event, Telsta’s hybrid network frameworks provide a scalable way for customers to harness the company’s combined internet peering and media delivery expertise, so no goal or point is ever missed again.