Sweden’s Nordic Entertainment (NENT) Group has automated and accelerated its content production workflows based on Primestream’s Workflow Server and Xchange media asset management (MAM) platform.
Previously, NENT teams operated without an automated capability for MAM, instead searching manually through thousands of folders on siloed computers. The company selected Primestream to provide a faster and way of accessing and working with live and prerecorded content for streaming coverage of high-profile, international sporting events.
Primestream’s Workflow Server provides a platform for production and playout integration. The system receives content via 30 ingest ports, encoding each file in XDCAM 1080i and generating a proxy version of the recording in real time. According to Primestream, an additional integration with NENT Group’s Pebble Marina playout automation platform enables Workflow Server to perform automated restores for archived assets and issue notifications to managers if needed assets are not available in time.
Workflow Server also enables content to be played out even as it’s being ingested. Primestream’s native support for NENT Group’s chosen Adobe Premiere NLE system enables editors to capture and edit video simultaneously for fast integration into live production workflows, according to the vendor.
NENT Group has also incorporated the Primestream Xchange MAM platform into its production workflow. Xchange will provide a web-based MAM layer on top of Workflow Server and links to the Adobe Creative Suite, enabling producers and editors to contribute remotely without the need for a locally installed client.
According to Primestream, the combination of Workflow Server and Xchange, meant that NENT is ready for a UHD and IP-based future.