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M2A Media opens MCR in Portland, Oregon

The new American base adds to M2A Media's other MCRs in London and Dhaka

Cloud-based live solutions company M2A Media has expanded into the United States, with a new base in Portland, Oregon.

The new American base includes a Media Control Room (MCR) and operations team, adding to its other MCRs in London and Dhaka.

The expansion enables the company to employ a “follow the sun” methodology, said M2A Media, enabling a rapid response approach.

“Our expansion into North America is a fantastic example of M2A’s organic growth, it being born out of the need to service a growing global customer base,” said Leon Box, chief operating officer, M2A Media. “Portland, Oregon is the perfect location for our American operations.

“Not only are we now closer to our customers on the West Coast, but also to key technology partners, such as AWS. As broadcast technology continues to transition to the cloud, M2A is perfectly placed to offer the very best tools and expertise to help the industry achieve this as seamlessly as possible.”