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M2A Media, Panasonic form strategic partnership for remote production

According to the companies, the integration of KAIROS into M2A CONNECT responds to the needs of broadcasters and rights-owners who want to ensure a seamless end-to-end workflow that can also deal with the complex distribution challenges of an OTT offering

M2A Media is integrating Panasonic Connect’s KAIROS with its own acquisition, automation and distribution functionality to offer broadcasters and rights-holders a one-stop solution for remote production and distribution.

The company said the software solution can easily deployed via M2A CONNECT, “offloading low level technical configuration through intuitive user interfaces and repeatable automation”.

Broadcast teams can acquire multiple raw ISO feeds and mix down to a fully “productionised” feed, added M2A Media, enabling them to easily deploy remote production suites in the same geographic region of the event/production.

Both Panasonic KAIROS and M2A CONNECT have open RESTful APIs making integration and automation with other software and hardware vendors easy, added the company.

Speaking about the partnership, Toshiyuki Yabu, senior solutions planning manager, Panasonic Connect, said: “Panasonic KAIROS is a next-gen live video production platform that takes the current video mixing and switching to the next level. This new integration with M2A CONNECT responds to the needs of broadcasters and rights-owners who want to ensure a seamless end-to-end workflow that can also deal with the complex distribution challenges of an OTT offering.”

Matt Hughes, chief commercial officer, M2A Media, added: “This collaboration signifies a step change in remote production, making it easier to perform complex technical broadcast operations in the Cloud.  Broadcasters and sports rights owners looking to maximize the value of their content will greatly benefit from the speed to market and operational ease that this latest integration affords.”