Formula 1 has chosen M2A Media’s Cloud-IP transport service, M2A CONNECT, to acquire, process and distribute its live content to global broadcasters and sports rights owners.
M2A CONNECT operates as an orchestration layer over AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage. It offers Formula 1 a single web console and RESTful API, enabling it to setup live sources, schedule events, add subscribers and entitlements, monitor live streams, create live event workflows and deliver tailored live video across multiple regions to diverse receivers.
Formula 1 has also engaged M2A Media’s 24/7 Operations service to set up and secure events, enable last-minute changes and eyes-on-glass monitoring to assure Formula 1 of end-to-end transmission and broadcast grade SLAs.
Trevor Turner, head of media systems development at Formula 1, said: “The M2A Connect service is a step change in the evolution of Formula 1’s broadcast distribution model. M2A CONNECT will, in essence, allow F1 to service a greater number of broadcast partners in a more flexible and cost-effective way and will help us distribute a greater volume of live race content than ever before. The team at M2A understands the challenges we face as a global sports brand and has responded to these challenges with a next generation media service that will help carry us into an IP over Cloud-led future.”