ENCO is introducing a new ChatGPT-inspired solutions, ENCO-GPT, which uses the chatbot to generate language responses from text-based queries added to automated TV production workflows.
ENCO president Ken Frommert said the solution is ready for use. “AI can be thoughtfully integrated into products like ENCO-GPT that solve problems and create new opportunities for broadcasters today,” he added. “It is quick to rollout, free of labour-intensive integrations and fully functional for automated broadcast production workflows.”
ENCO-GPT simplifies copy creation within TV and radio broadcasts and programme streams, according to the company. It automatically creates ad copy on behalf of sponsors. For example, a producer can leverage ENCO-GPT to produce audio content for an auto dealership that committed to a recent media buy without producing their own ad content. ENCO-GPT ingests text from the producer with details on an upcoming special sale, with highly accurate, immediate turnaround of synthetic speech that is ready to air.
ENCO-GPT can also summarise news stories to fit a specific run time in a broadcast schedule by condensing a lengthy written news article into a few sentences, or inject breaking news updates within live ad breaks.
Frommert sees an opportunity to go bigger with both solutions, especially in the case of ENCO-GPT. “We see opportunities to convert a morning or afternoon drive radio show into a short-form podcast, or summarize an 11pm local news programme for the TV station’s website,” said Frommert. “ENCO-GPT offers a compelling glimpse into the future of content repurposing by summarizing long-form segments into smaller bites. It offers our customers a seamless way to publish content in diverse forms.”