Amagi is launching a new cloud-based platform for rights owners and holders to deploy cloud-based live production and playout systems for single live events.
Amagi DYNAMIC aims to eliminate the need for upfront hardware investments, said the company, allowing users to spin up cloud infrastructure only for the duration of the event.
It enables them to efficiently manage infrastructure resources, run multiple live events in parallel, expand distribution, engage viewers, and increase ad revenues, all while providing immediate and demonstrable ROI, added Amgi.
“For far too long, broadcasters, rights owners, and rights holders have grappled with the limitations of hardware-driven infrastructure, resulting in underutilised content libraries and underexplored distribution networks,” said Baskar Subramanian, CEO and co-founder at Amagi. “Amagi DYNAMIC empowers users to maximise their content investments, optimise distribution, and create new avenues for viewer access. This transformative solution will have a profound impact on the way the industry approaches single live events and opens up new monetization opportunities.”
With Amagi DYNAMIC, broadcasters can provision cloud infrastructure for the duration of an event and deactivate it once the event concludes, effectively creating pop-up channels, said the company, adding it is particularly beneficial for rights owners and holders of live sports, music, news, or special events.