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ViacomCBS partners with Sky to launch Paramount Plus in Europe

Announcement follows hot on the heels of last week's news that Comcast's streaming service Peacock will launch on Sky platforms later this year

ViacomCBS has agreed a deal to launch Paramount Plus on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.

The agreement is part of a new multi-year distribution agreement between the two companies that also includes extended carriage of ViacomCBS’ portfolio of pay-TV channels and the renewal of Sky as an ad sales partner in select markets.

The Paramount Plus announcement follows hot on the heels of last week’s news that Comcast’s streaming service Peacock will launch on Sky platforms later this year.

Upon launch, Sky Cinema subscribers will be given access to Paramount Plus included at no additional cost, providing more than 10,000 hours of extra content. All other Sky customers will be able to subscribe to Paramount Plus as an add-on to their account.

“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount Plus to new audiences in all Sky markets, including the UK, Ireland, Italy, and GSA,” said Raffaele Annecchino, president and CEO, ViacomCBS Networks International. “This transformative distribution deal is key to accelerating our global ambitions in streaming while also supporting Sky’s strategic objectives to better serve audiences with greater flexibility in how they consume our content across all platforms.”