From Monday 28th March, UKTV’s premium entertainment channel W will be available free-to-air for the first time.
W’s content includes Alex Jones: Making Babies, Rochelle Humes: Interior Designer in the Making, and Inside the Ambulance.
The channel will also rebrand itself as “the home of genuine human moments” as it aims to connect with its female skewing 25-44 target audience.
W’s channel director, Adam Collings, said, “We are thoroughly delighted to be bringing W’s brilliant original content featuring some of the best-known talent in the UK alongside heroes of everyday society, to a much wider audience wherever they want to watch or stream.
“We’re looking forward to showcasing the genuine human moments embodying W’s new mantra ‘Life Unfiltered’ and can’t wait to share W’s rich mix of shows filled with joy, tears and laughter with our new a free-to-air audience.”