Encompass Digital Media has announced Viaplay has selected its scheduling platform for multiple free-to-air channels.
As part of the Swedish company’s ongoing strategy to modernise its portfolio of free-to-air channels, Viaplay has deployed Encompass’ Altitude Scheduling solution. Combining cloud-native AI-enabled automation and scheduling technology from Op2mise.ai with managed operations via Encompass’ centralised media operations centre in Riga, the solution delivers scheduling-as-a-service, aiming to simplify workflows, improve efficiency and allow Viaplay to adapt to changing requirements.
Erik Ekbjörn, Viaplay’s VP content platforms, commented, “We needed a more flexible approach to scheduling that could simplify our day-to-day operations while giving us the agility to respond as our needs evolve. Working with Encompass has helped us reduce manual effort across our free-to-air channels, streamline our workflows and improve operational efficiency, giving our teams more time to focus on delivering great content and experiences for our viewers.”
“We’re delighted to have successfully completed Viaplay’s migration,” said Marc Bruce, CEO of Encompass Digital Media. “This deployment reflects the growing demand for managed scheduling services that help broadcasters respond to increasingly complex operational requirements.”
