Fox Corporation’s ad-supported streaming service, Tubi, has announced it will launch in the UK with more than 20,000 movies and TV episodes available on demand. The FAST service utilises machine learning to deliver personalised user experiences, said the company. Tubi will be available in the UK across every major TV platform, iOS and Android smartphones and on the internet.
In the US, Tubi recently tied with Disney+ in total viewing time according to Nielsen’s The Gauge Report, and continued to be the No. 1 AVoD player. Its UK content library will feature curated content from distributors such as Disney, Lionsgate, NBCUniversal and Sony Pictures, alongside a range of Tubi originals, said the company.
Anjali Sud, CEO at Tubi, said: “Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences.
“We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
