Roku has announced the launch of FAST channels in the UK for the first time.
Following the rollout of its channels across the Americas, the company aims to make 40 new Free Ad-Supported Streaming (FAST) available in the UK market from October.
Free of charge on all new and existing Roku devices, the lineup will feature content across entertainment, lifestyle, true crime, documentaries, sport and classic TV with no sign-up or subscription required.
The launch offers a new way for advertisers to connect with audiences through personalised campaigns, said the company.
Richard Halton, country manager at Roku UK, said, “With the launch of our first FAST channels in the UK this October, we’re giving viewers more choice than ever before – from iconic series and films to new favourites and niche genres – all for free. It’s an exciting step forward as we continue to expand and open up new opportunities for advertisers to reach highly engaged audiences.”
