The Roku Channel has launched in the UK via the Roku platform, NOW TV and SkyQ.
The streaming channel has debuted with over 40 content partnerships including All3Media International, EndemolShine Group, FilmRise, pocket.watch and DRG, plus Hollywood studios such as Lionsgate and Sony Pictures Television.
The AVoD-supported channel offers viewers personalised recommendations and in channel search capabilities on Roku and NOW TV devices.
“With The Roku Channel we are making it easy for consumers to find great free entertainment
and provide additional value to Roku users, NOW TV and Sky Q customers,” said Rob Holmes, vice president of Programming at Roku. “Ad-supported viewing is one of the fastest-growing categories on our platform and we are excited to meet the consumer demand for free TV.”