Synamedia will integrate Ateliere Creative Technologies into its VIVID Workflow-as-a-Service portfolio (WaaS) for enhanced delivery of low-latency OTT solutions.
The partnership brings new integrated streaming and on-demand offerings to the market, the companies said, giving video service providers a competitive advantage for attracting and retaining subscribers by providing a streamlined and simplified viewing experience across all screens.
The integration enables consumers to access live or on-demand OTT content, including cDVR, AVoD, SVoD and VoD, directly through set-top-boxes (STBs) for main screens and through content-focused apps on secondary screens or Smart TVs.
The collaboration combines Ateliere’s cloud-based media supply chain platforms, Ateliere Connect and Ateliere Discover, with Synamedia’s VIVID WaaS low-latency OTT offerings that leverage streaming protocols such as HLS-LL, DASH-LL and HESP.
Ateliere’s Connect platform handles workflow orchestration for media ingest, management, packaging and delivery preparation. Ateliere Discover creates on-demand streaming experiences and aggregates apps on cable boxes, STBs or mobile devices.
Ateliere CEO Dan Goman said: “The new offering allows content owners, local channels and broadcasters that don’t have an OTT presence to easily create on-demand experiences and take advantage of their established brand to reach audiences in exciting ways on any screen or device.
“For consumers weary of navigating and managing a patchwork of content apps and devices, this collaboration simplifies the viewing experience.”
Olivier Detaevernier, senior product manager, OTT solution, Synamedia, added: “Video service providers are competing for audience mindshare in a highly competitive space and are seeking proven solutions from trusted experts to help deliver a compelling user experience on any screen. They seek to lean on reliable technology partners that can offer simplified implementation of new features with rapid time-to-market and accelerated return on investment.
“Our low-latency OTT solution empowered by Ateliere’s content management technology restores the value proposition of video services by combining the benefits of traditional viewing experiences with OTT streaming, delivering the best of both worlds to consumers through a seamless experience.”