Synamedia’s security and watermarking solutions have been integrated into Akamai as the two companies partner on protecting OTT content.
Synamedia’s solutions can detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services.
“When illegal streams are disrupted, particularly during live sports, viewers tend to give up on pirated streams and switch to legal services. Akamai’s platform is used by many of our pay-TV and OTT customers and this integration will strengthen their ability to combat piracy at speed and scale,” said Yael Fainaro, SVP, Security at Synamedia.
Amit Kasturia, senior manager of Media Product Management at Akamai added, “Our scalable and secure edge watermarking integrations are intended to help customers identify pirates’ attempts to capture content and minimise illegal distribution. The seamless integration of Synamedia’s intelligence-led security solutions with our platform can offer customers a quicker way of shutting down illegal streams, which is critical for the success of streaming rights for live sports.”
Synamedia has also joined Akamai’s Media Technology Partner programme, designed to foster interoperability, and referral agreements between Akamai and best-of-breed third-party solutions providers to give customers a range of options in selecting workflow components that work seamlessly with Akamai solutions deployed on the Akamai platform.