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Synamedia unveils just-in-time AI plugin framework for Quortex portfolio

Built on AWS and integrated across the Quortex portfolio, the framework eliminates unnecessary processing and resource use

Synamedia has launched a new set of just-in-time AI capabilities for its Quortex portfolio, which activates capabilities to support specific workflows for video processing, distribution and delivery. 

According to the company, the approach challenges the traditional model of always-on AI processing by applying intelligence only when it delivers measurable value. 

Rather than continuously processing fixed frame batches, AI by Quortex triggers AI only when meaningful changes or events are detected in the video or audio stream, said the company. 

Synamedia’s Quortex portfolio comprises: Quortex Link, a pay-as-you-use, self-service multi-tenant SaaS distribution platform; Quortex PowerVu, a secure, cloud-native video distribution solution; Quortex Play, a just-in-time, direct-to-consumer streaming platform; and Quortex Switch, the industry’s first standards-based CDN switching solution for enhanced multi-CDN management.

“The difference between AI hype and real-world use cases comes down to measurable value creation,” said Gwendal Simon, senior director of technology, video network, Synamedia.

“AI by Quortex is a natural extension of our ‘just-in-time’ philosophy that eliminates the traditional wasteful approach of constantly using resources when the real value is only achieved at specific points in time. These new innovations pinpoint exactly when AI is needed across video distribution, processing and delivery – eliminating waste and enabling more impact.”