Synamedia has announced Dr Tzvi Gerstl has been appointed as its new chief executive officer as the company moves into the next phase of its evolution.
The appointment follows the divestiture of Synamedia’s Video Network business as it seeks to sharpen strategic focus, aiming to help media companies grow their audiences and expand monetisation opportunities through “exceptional video experiences.”
Gerstl has played a key part in framing the central strategy of Synamedia’s next growth stage, driving improvements in innovation, execution and customer outcomes. His leadership has helped accelerate new momentum, bringing customer wins including BFBS, MTN, Mileto, Partner Communications and YES, as well as the launch of GO Shorts and Senza Ignite.
Paul Segre, who has served as CEO at Synamedia for the last six years, will transition to executive chairman, continuing to provide strategic guidance and support.
“We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video,” said Segre. With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth.
“Tzvi understands our customers because he spends time with them, our technology because he’s helped shape it, and our business because he has been instrumental in its success. The Board and I are confident there is no better person to lead Synamedia into its next chapter. I look forward to continuing to support Tzvi and the leadership team as executive chairman.”
Commenting on his appointment, Gerstl said, “The media industry is navigating profound change as audiences increasingly expect video experiences that are personalised, mobile, and available everywhere. At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference. The future of video will be shaped by those who can attract audiences, monetise effectively, and simplify operations. Synamedia brings together streaming, advertising, monetisation, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia’s next chapter.”
