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Streaming activity up 30 per cent worldwide in March

Figures reflect streaming activity across linear, VoD and OTT

Viewers are turning to streaming services as they look for entertainment during the coronavirus pandemic.

According to figures from SeaChange International, streaming activity—linear, video-on-demand and OTT—has increased by 30 per cent across the globe in March as people stay at home to prevent the spread of the virus.

However, the company warned that network infrastructure may not be able to increase with the surge in demand. “The rate at which these systems need to scale in order to meet the growing demand could not have been anticipated by operators,” said Walid Hamri, chief product officer at SeaChange.

SeaChanged noted that both traditional and OTT service providers are likely to optimise their operating expenses because of lower video average revenue per user and less overall advertising revenue.

“During these trying times and to prepare for future uncertainty, TV operators and direct-to-consumer service providers require a complete system that offers flexibility, scalability and budget control,” added Hamri.