HBO Max will no longer launch in new European territories with parent company Warner Bros Discovery now looking to debut a combined streaming service instead.
Having already debuted in 61 territories across the Americas and Europe, HBO Max was expected to launch in a further six European countries including Greece, Iceland, the Baltics, and Turkey. However, that has now been scrapped.
In a statement released to TVBEurope, the company said: “Warner Bros Discovery has publicly stated its commitment to a singular streaming service that combines HBO Max and discovery+ and harnesses the unmatched combined content of the organisation.
“We continue to develop our plans to roll out a high-quality global service both in territories where we have a presence in streaming, as well as in new markets.”
Warner Bros Discovery launched earlier this year following the merger between Warner Bros and Discovery.
In the company’s last earnings call, CEO and president David Zaslav stated: “We will not launch any new markets for the time being. We will not sort of chase aggressively behind subscriber growth as long as we are working on this priority one, which is getting these products together.”
Last week the company announced plans to scale back on commissioning HBO Max originals in Europe, with some territories ceasing production entirely.