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HBO Max European launch may be pushed to 2022

Streamer was expected to launch in 21 European countries by the end of 2021

European audiences waiting for access to new streamer on the block HBO Max may to have to hang fire a little longer.

AT&T CFO Pascal Desroches told analysts during a call about the company’s Q2 earnings that it may delay the HBO Max launch in some areas of Europe until early 2022.

WarnerMedia CEO Jason Kilar had previously said HBO Max was on course to launch in a further 21 European territories by the end of 2021.

Instead, the company intends to use the rest of 2021 to focus on the streamer’s recent release in Latin America.

“We’re seeing good momentum, especially in Latin America,” said Desroches.

“The team did a remarkable job in terms of planning for this launch and making sure we put our best foot forward in terms of lead productions, but an incredible library,” added Kilar. “The tech and product works and it’s a modern experience that we’re very proud of, and finally the value proposition is a very strong one.”