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HBO Max to launch in another 21 European territories by end of 2021

"We are looking forward to building HBO Max's current US momentum and begin to offer it across the globe," said WarnerMedia CEO Jason Kilar

HBO Max is on course to launch in a further 21 European territories by the end of the year, and predicts half of the projected 120-150 million subscribers it expects to sign up by the end of 2025 will be outside the United States.

Details of which European markets the new streamer is targeting were not revealed.

The company said HBO-branded streaming services in Europe will be upgraded to HBO Max later this year. “With a near-doubling of content planned compared to HBO for the same price, along with a dramatically improved user experience, we think that European consumers will quickly embrace this new service,” WarnerMedia CEO Jason Kilar told parent company AT&T’s investor day.

“We are looking forward to building HBO Max’s current US momentum and begin to offer it across the globe.”

Kilar added it’s too early to forecast how many international markets can sustain an advertising-supported HBO Max service, which WarnerMedia plans to launch in the US in June.