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FrightPix launches AVoD on Brightcove platform

The Brightcove solution enables FrightPix to gain consumer insights and deliver optimised content

Brightcove has announced FrightPix has chosen its streaming platform to launch its new AVoD service.

The company said FrightPix aims to leverage the video-cloud streaming platform’s analytics to gain an understanding of viewer preferences and behaviour, creating actionable insights which enable optimised content and advertising strategies together with global scalability.

FrightPix joins a list of media clients including The Academy of Motion Picture Arts and Sciences, Acun Medya, AMC Networks, BBC Studios, Canela Media, J.COM, MotoAmerica, REELZ, SBT TV, and SKY Mexico, said Brightcove,

Marc DeBevoise, CEO of Brightcove, said: “As the streaming market evolves, viewers are demonstrating a clear desire for more tailored experiences. At Brightcove, we deeply believe regional, targeted-audience and genre-focused streaming services have enormous opportunities to be successful by delivering unique viewing experiences serving their specific audience’s needs. We are committed to transforming the way consumers experience content, and as the backbone technology for FrightPix, we’re supporting them in taking the lead in delivering horror fans an incredible entertainment experience and destination.”