The Digital Entertainment Group has released a list of industry terminology endorsed by its members to help standardise communication about the various digital streaming models and services.
Compiled by the DEG’s D2C Alliance Steering Committee, the terminology is described as a first step in proactively addressing key issues related to helping digital businesses realise their full potential.
DEG’s D2C Alliance is guided by a group of executives from the likes of NBCUniversal, Amazon Prime, Google and ViacomCBS.
“Establishing accepted industry terminology is an important early step in both industry relations and consumer outreach,” said Amy Jo Smith, DEG President and CEO. “This is an important milestone for the D2C Alliance as it moves forward with a strong base of support across platforms and services, device makers and content owners and distributors.”
Among the terminology laid out by the DEG is DTO (Download to Own), EST (Electronic Sell-Through), and PEST (Premium Electronic Sell-Through). The fill list of terminology can be found here.
