Following last year’s announcement that BritBox is planning to launch in another 25 countries worldwide, the streamer has confirmed it will debut in South Africa in the second half of 2021.
This will be BritBox’s fifth territory worldwide, following successful launches in the US and Canada, the UK and, most recently, Australia.
Operating as a 50/50 venture between BBC Studios and ITV, the South Africa service will utilise the teams and the technology behind the previous successful launches of the streamer.
Martin Goswami, group strategic partnership and distribution director at ITV, said: “The launch of BritBox in South Africa is yet another step in the platform’s trajectory towards international expansion. We’re delighted to bring the service to a brand new territory and continue towards establishing BritBox as a premium VoD brand across the world.”
Paul Dempsey, president, Global Distribution, BBC Studios, added, “We know that South African audiences have a real connection to British television and we can’t wait to bring them even more great shows, on demand, that we know they will love.”