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BritBox announces plans to launch in another 20 countries

ITV and BBC Studios announce ambitious plans for the 'British Netflix'

BBC Studios and ITV have announced they plan to expand BritBox’s global footprint, which could make the streaming service available in up to 25 countries worldwide.

Currently, BritBox is available in the UK, US and Canada, and is due to launch in Australia later this year.

Without revealing any firm plans, the two companies said they now want to expand its reach across Europe, Asia, the Middle East, South America and Africa,

Carolyn McCall, ITV CEO, said: “This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector. Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale.”

Tim Davie CEO BBC Studios added, “BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content. We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia.”