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BritBox heads Down Under

BBC and ITV continue to evaluate opportunities for additional territory launches

BBC Studios and ITV have announced BritBox will launch in Australia later this year.

BritBox Australia will be run as a 50/50 Joint Venture between ITV and BBC Studios, who will recruit a local country manager to lead the operations in Australia.

Launch date, content, price and partnerships have yet to be announced.

Australia is the streamer’s fourth territory launch, it is already available in the US, Canada and UK. The two companies said they will continue to evaluate opportunities for the roll-out of BritBox in additional territories around the world.

Fiona Lang, general manager for BBC Studios ANZ, said: “There‘s a real opportunity to build on the momentum and brand that has been established in North America and to make BritBox part of BBC Studios’ future strategy in Australia.”

Augustus Dulgaro, executive vice president, Asia Pacific Sales & Distribution, Global Entertainment, ITV Studios, said: “It’s great to have a new route to market in Australia for ITV’s best loved British content. We know the powerful combination of UK producers and distributors that the BritBox brand represents has been a consumer hit elsewhere and we look forward to bringing it to Australian fans in 2020.”