Video streaming infrastructure company Bitmovin is introducing ECO Mode, a new sustainable-led feature for the Bitmovin Player.
ECO Mode optimises video quality in order to reduce the number of transmitted bits, thereby reducing the resulting CO2 emissions.
According to Bitmovin, the technology works by simply restricting the streamed resolution up to a given max, e.g., 720p, which will still display well on mobile displays without a corresponding loss in quality. Streaming in 720p instead of Ultra HD saves about 10 times the data volume streamed, said the company.
It also enables Bitmovin Player users to reduce carbon emissions due to reduced data traffic. ECO mode also gives control to the end-user and allowing them to take a more active role in reducing CO2 emissions associated with video streaming, added the company.
ECO Mode been developed by Bitomvin and the University of Klagenfurt as part of a project that aims to deliver technical results that have the potential to be employed by the wider media and entertainment technology industry and make it more sustainable.
“Sustainability has become the top priority for media companies of every size and reducing video streaming bandwidth is a practical and effective energy management strategy,” said Stefan Lederer, CEO and co-founder of Bitmovin. “Video streaming has grown exponentially in recent years, and while it has positively impacted everything from entertainment to education, we must strive to make it more climate-friendly. Launching ECO Mode in the Bitmovin Player will help our customers reduce carbon emissions without negatively impacting the viewing experience.”