The BBC has announced it is scrapping the roles of controllers of its TV linear channels in order to optimise the growth of iPlayer.
The changes, announced by chief content officer Charlotte Moore, will see the existing genre controllers move into director roles with greater accountability for audience performance and the creative pipeline across the BBC’s services. A new portfolio director of BBC iPlayer & Channels will bring together all of the programming and curation activity across BBC iPlayer and the channels, said the BBC.
Three new roles have been created working to the portfolio director; a new leadership role for iPlayer, and two portfolio editors working across BBC One and BBC Two and Four.
This simpler, more streamlined system will create greater flexibility to deliver “world-beating, distinctive programmes for audiences, whether they want to watch them live or on-demand.” said the BBC.
Speaking about the changes, Moore said: “The new structure I’m announcing today will mean a radical change in the way we commission content, so that the BBC delivers more value to all audiences. BBC iPlayer will be at the very heart of our offer, but our channels are what set us apart and will continue to be critical to our success.
“We must feel indispensable to audiences across the UK, and these changes will help us to commission the most creative and ambitious programmes – reinforcing the BBC’s position as the world’s greatest broadcaster and the most dynamic partner for talent,” she added.
The changes will come into effect in April 2021.