ATP Media, the global media and distribution arm of the ATP Tour, is working with Play Anywhere and Ease Live to develop interactive experiences across broadcast and streaming.
Play Anywhere has been appointed the sole provider of contextual and monetisable interactive experiences for all of ATP Media’s broadcast and streaming distribution globally.
ATP will leverage Ease Live’s interactive graphics engine and Play Anywhere’s compliance platform to give fans more information about each match, with experiences powered by official data from Tennis Data Innovations (TDI).
“Our collaboration with ATP Media and Play Anywhere will revolutionise the tennis fan experience globally,” said Kjetil Horneland, CEO of Ease Live. “Our interactive graphics platform integrates seamlessly with existing broadcast and sports data workflows, giving ATP Media the scalability to engage audiences worldwide. By delivering interactive overlays across the screens, we help ATP Media foster deeper connections with fans and open new avenues for monetisation automated by Play Anywhere.”
Mark Webster, CEO of ATP Media added “We are very excited to partner with Play Anywhere and Ease Live. We are impressed with their best-of-breed interactivity, their field-tested and cutting-edge clearinghouse platform, and their creative approach to identifying new revenue streams for content owners, rightsholders, and other participating stakeholders in the sports broadcast and streaming ecosystem, while always ensuring that we can control the production quality through their unique compliance platform.”
