Aser Ventures, the parent company of Eleven Sports, has announced the launch of a new direct-to-consumer live events streaming service.
LIVENow will offer flexible pay-per-view access to a host of live events – including sport, music, fitness and industry conferences. According to the company, content will be available through LIVENow’s D2C platform as well as through a global network of digital platforms, social channels and mobile companies.
“We built LIVENow because we understand the incredible power that the best LIVE content has to bring people together and we want to make access to this content easier and more flexible for consumers globally,” said Andrea Radrizzani, Aser Ventures founder and executive chairman.
“LIVENow will serve everyone involved in the streaming of live events. It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view,” he added.
“We’re excited by the opportunities available to disrupt the current pay-TV market with an innovative new service that democratises access to live content and we will be building out our offering rapidly in the coming months.”
The platform has already undergone an extensive testing phase, following its soft launch in 2019.