Dalet and Agence France-Presse (AFP) have announced a collaboration designed to bolster content provenance and authenticity across the news media ecosystem.
The partnership combines AFP’s work to apply C2PA (Coalition for Content Provenance and Authenticity) to content with Dalet’s experience supporting news organisations with content creation, management and distribution.
Implementing the C2PA standard within video and encoding workflows, the collaboration aims to develop a fully functional Proof of Concept (PoC) demonstrating a method for news agencies to apply C2PA Content Credentials to video for delivery to broadcasters with a verifiable origin and history record. Completion of the POC is expected in the first quarter of 2027.
As workflows evolve, Dalet is championing an approach in which trust, governance and human oversight are embedded across the content lifecycle, said the company.
Guillaume Meyer, AFP deputy news director in charge of video, commented, “The agency believes content authenticity is a major issue in a world where AI-generated content may damage the public’s confidence in images circulating online and in the news media.”
Extending beyond the provision of Article 50 of the EU AI Act, Meyer continued, “We believe that all content – both AI and non-AI – would benefit from watermarking to bolster the public’s trust in the media. C2PA adds a verifiable certificate to real field journalism.”
AFP news director Phil Chetwynd added, “It is urgent that the media find a way to help people navigate an increasingly complex information ecosystem. The C2PA project has the potential to raise trust levels in quality content by clearly identifying provenance. This is an encouraging step forward.”
“Trustworthy news depends not only on the journalism itself, but also on the integrity of the workflows that carry it from the field to the audience,” said Erwan Kerfourn, head of product at Dalet. “Provenance cannot sit outside the production process or be treated as an afterthought. By working with AFP, we are embedding verifiable content history into the workflows news organisations use every day, giving editorial teams greater transparency while keeping people firmly in control of what is published. This is fundamental to protecting journalistic integrity and sustaining audience trust.”
