Tubi has become the first streamer to launch its native app within ChatGPT, introducing a new way for viewers to discover and watch TV and films.
Users can add Tubi’s app from the ChatGPT app store and type ‘@Tubi’ to describe what they would like to watch. They then receive curated, interactive results that are available to watch on the streamer.
“Streaming should feel effortless, and as chatbots and AI agents are becoming a common way people navigate the internet, Tubi is expanding its discovery experience to meet viewers in the moment they’re expressing intent in their own words,” said Mike Bidgoli, chief product and technology officer at Tubi.
“At the core of Tubi is a deeply scaled personalisation and discovery system, trained on more than one billion monthly hours of viewing from over 100 million active users. Recent AI breakthroughs are compounding that advantage, enhancing how Tubi interprets intent, reasons over content, and connects viewers to the right titles faster. This launch brings that system into a conversational interface, making it seamless to go from an idea to the perfect match and content rabbit hole.”
The free streaming service currently has over 100 million monthly active users. It is available in the UK, North America, Australia, New Zealand, and Latin America.
In the UK, it is also available on Virgin Media.
