Pay-TV revenues will drop by $150 billion by 2025 according to new figures.
Digital TV Research says pay-TV revenues for 138 countries peaked in 2016 at $202 billion.
According to their figures, the UK will drop from third in the top 10 of countries by pay-TV revenues to fourth, with revenues decreasing by over $6 million between 2019 and 2025.
Simon Murray, principal analyst at Digital TV Research, said: “Much of the losses are down to subscribers converting from standalone TV to a bundle where they pay more overall to the operator but less on TV services. Cord-cutting is also a major problem, especially in the US.”
The top five countries will account for 56 per cent of global pay-TV revenues by 2025. The next 15 countries will bring in a further 25 per cent. Therefore, the top 20 countries will contribute 81 per cent of pay-TV revenues by 2025.
Satellite TV revenues will fall by $18 billion between 2019 and 2025, while IPTV revenues will be flat between 2019 and 2025 at $27 billion.
Murray added: “Our forecasts assume that professional sports will restart in August following relaxations in the Covid-19 lockdown. If this does not happen, then pay-TV will experience considerable churn.”