M2A Media, InSync Technology and Hiscale have joined forces to launch the first motion-compensated, live, cloud-based frame rate conversion service.
The new technology is integrated with M2A’s cloud acquisition, aggregation, and distribution system, M2A Connect, and is a delivered entirely as an on-demand, pay-per-use solution.
According to the companies, M2A Connect | Cloud Frame Rate Converter makes it easier for broadcasters to accept content in any frame rate and to convert it to a high-performance feed for local output, regardless of where the content owner may be. The converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day.
Marina Kalkanis, CEO and founder of M2A Media, said, “As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and were delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect’s innovative, software-defined offering.”