It has been announced this morning that 60 companies have come together to form a new Entertainment Globalization Association (EGA). The official announcement defined ‘globalisation’ as dubbing, subtitling, and audio description services which allow content to be consumed in languages other than the original version.
The association has been formed to “create a closer connection to the creative community to better facilitate the ‘retelling’ of their stories for global audiences”, and is primarily focused on creating educational resources, localisation standards and generating consumer impact research of localisation.
The EGA is made up of ten founding companies: Audiomaster Candiani, Deluxe, Hiventy, Iyuno Media Group, Keywords Studios, Plint, SDI Media, Visual Data Media Services, VSI, ZOO Digital. The additional 50 companies represent “high calibre service providers from all around the world”.
Chris Fetner, who formerly led Netflix’s content localisation vendor strategy for nearly a decade, has been named as the managing director of the association. He said, “I feel incredibly fortunate to be given the opportunity to work with these leaders in localization, every company in the association is an outstanding contributor to sharing stories globally, and I’m excited to see how we can all work together to help creatives share their stories more broadly.”
The announcement stated that the EGA will begin forming committees next month and commence activities in early 2021. Among its early efforts are reported to be establishing a full slate of standards as well as educational outreach plans starting in Q1 of 2021.
“The initial support of this group has been overwhelming. Every single member is excited about the work they do re-telling stories for the creative community and this is a signal to that community saying we’re here to support you and help you tell your stories globally in what will no doubt be an unprecedented time of growth and opportunity to entertain the world,” added Fetner.