French rolling-news channel BFMTV has launched what it says is the world’s first vertical, live video format for smartphone viewers.
The technology has been developed by Altice France in collaboration with French start-up Wildmoka, which automatically ‘rezones’ the live stream into a mobile-friendly vertical format. Wildmoka’s platform leverages Cloud technology and artificial intelligence to deliver the content.
Altice France said it intends to offer ‘Live Vertical’ on other group outlets such as BFM Business.
Arthur Dreyfuss, CEO of Altice Média, said: “Altice France is adding a new dimension to the medium of television, with a unique user experience that will further enhance the leading position of BFMTV and the group’s channels. This innovation is the result of our historical and eternal desire to explore new formats, to continue our investments, and to combine technical progress with editorial quality to present ever more accurate information”.
Thomas Menguy, president and CTO of Wildmoka added: “After assisting in the creation of sports content for RMC Sport, it is BFMTV’s turn to use Wildmoka’s unique expertise around AI and ML to verticalise its content for news in real time, in order to better respond to an increasingly connected and mobile audience.”