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Sony previews BRC-AM7 pan-tilt-zoom camera with AI-based auto framing

Weighing 3.7kg, the BRC-AM7 is said to be the world's smallest and lightest integrated lens PTZ camera

Sony has announced the launch of the new BRC-AM7 4K 60p pan-tilt-zoom (PTZ) camera with integrated lens, ahead of its 2025 release.

Using PTZ Auto Framing Technology with AI technology for advanced recognition, the BRC-AM7 facilitates accurate and natural automatic tracking of moving subjects, enabling simplified high-quality video production for broadcast, live event and sports productions, said the company.

Weighing 3.7kg, the BRC-AM7 is the world’s smallest and lightest integrated lens PTZ camera, claimed Sony, and is interoperable with the company’s professional camera ecosystem to provide seamless colour matching.

The all-in-one lens is equipped with a 20x optical zoom and Clear Image Zoom, an all-pixel super-resolution zoom allowing high magnification zooming while maintaining resolution, providing telephoto capture up to 30x in 4K or 40x in Full HD.  By combining the 1.0-type 4K compatible stacked Exmor RS CMOS image sensor and the latest image processing engine BIONZ XR, the BRC-AM7 achieves 4K 60p high resolution imagery with less noise. 5K oversampling allows users to capture high-resolution 4K video, and it also supports 4K HDR imagery, which clearly depicts both bright and dark scenes, said the company.

“The BRC-AM7 enhances Sony’s rich legacy of PTZ cameras renowned for their image quality and reinforces Sony’s connected ecosystem of solutions,” said Norbert Paquet, head of live production at  Sony Europe. “We recently incorporated AI-based auto tracking technology into our models and the feedback was tremendous. The camera’s ability to consistently track and frame talent will provide production efficiencies by taking time and guess work out of creating content while providing high production values.”

The BRC-AM7 supports SRT, RTMP, RTSP, NDI, and optical fibre, enabling remote production over IP networks. It is compatible with VISCA over IP, S700PTP protocol, and CGI, allowing for remote camera control via external commands. It also supports IP Tally, providing comprehensive support for remote production, said the company. Furthermore, the BRC-AM7 is compatible with the free-d protocol, which is commonly used in virtual productions such as augmented reality (AR) and virtual reality (VR), said Sony.